NTU Singapore 30th Anniversary
Nanyang Technological University, Singapore, (NTU Singapore) marked its 30th anniversary. The anniversary activities, which kicked off in September 2021 included university-wide initiatives such as the launch of a digital time capsule, a public exhibition, and a limited-edition book, along with various fundraising events that have collectively raised over $1.1 million for both the OneNTU and wider community at large.
Titled “30 years of Momentum. Pioneers Always”, NTU’s 30th anniversary’s theme centres on NTU’s rapid growth in the brief span of three decades and its vision for the future as it gathers pace to take on fresh challenges.
I was commissioned to develop the creative vision, overall brand concept, and design direction that made the year-long event truly stand out but still work in harmony with the overall NTU masterbrand. I developed a full suite of logos, robust brand assets, print and digital templates, and inspirational concept boards.
The NTU Singapore brand management and rollout were executed by the NTU Corporate & Marketing Communications Team.
Winner: 2022 University & College Designers Association (UCDA) Awards
Silver Award: Integrated - Campaign
Award of Excellence: Identity Program - Brand Manual
Judges comments: Strong graphics, integration of system across media and formats is very successful.