NTU Singapore 30th Anniversary
Nanyang Technological University, Singapore, (NTU Singapore) marked its 30th anniversary. The anniversary activities, which kicked off in September 2021 included university-wide initiatives such as the launch of a digital time capsule, a public exhibition, and a limited-edition book, along with various fundraising events that have collectively raised over $1.1 million for both the OneNTU and wider community at large.
Titled “30 years of Momentum. Pioneers Always”, NTU’s 30th-anniversary theme centres on NTU’s rapid growth in the brief span of three decades and its vision for the future as it gathers pace to take on fresh challenges.
I was commissioned to develop the creative vision, overall brand concept, and design direction that made the year-long event truly stand out but still work in harmony with the overall NTU masterbrand. I developed a full suite of logos, robust brand assets, print and digital templates, and inspirational concept boards.
The NTU Singapore brand management and rollout were executed by the NTU Corporate & Marketing Communications Team.
Winner: 2023 CASE Circle of Excellence Awards
Bronze Award: Environmental Graphics
Winner: 2022 University & College Designers Association (UCDA) Awards
Silver Award: Integrated - Campaign
Award of Excellence: Identity Program - Brand Manual
Judges comments: Strong graphics, integration of system across media and formats is very successful.