NTU Singapore is a young, research-intensive university on a rapid global rise. The institute is consistently ranked amongst the world's best universities (13th in the 2016 QS University Rankings) and is regarded as one of the top two universities in Asia. I was commissioned to design an advertisement to be used in professional publications such as scientific and academic journals. The audience is a community of researchers, academics, policymakers and professionals at universities, corporations, and government agencies around the world. The design was kept simple and strong, taking inspiration from innovative architecture for which the campus is renowned. I chose the striking green roof at the University's School of Art, Design, and Media as the focal point as it juxtaposed beautifully with the headline bringing a unity to the message.