©2018 Elzer Design Lab

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ContentEd is a two-day conference in London that leads the dialogue around the development and advancement of content strategy in the European education sector. ContentEd was produced by Pickle Jar Communications, the leading UK-based content strategy consultancy to the education sector. The conference considered the full spectrum of content strategy from editorial and content marketing, to technical considerations. In doing so, the conference target audience was a range of professionals in and working with the education sector, from marketing officers to developers.  

I was commissioned to design the event branding and visual style for this inaugural event in 2017 as well as the collateral for 2018. The clean, dynamic design was unifying, professional looking and well-suited for both print and web. It drove strong awareness and high engagement resulting in a sell-out event. 

"This was the best designed conference I've seen and I love the branding!" –– Conference Attendee


Branding Design & Art Direction: Beth Elzer

Photography: TyneSightPhoto
Producer: Pickle Jar Communications