The 2017 CASE Asia-Pacific Advancement Conference is a four-day conference in Singapore equipping advancement professionals with vital skills to achieve success in alumni relations, fundraising, marketing and communications. It is produced by the Asia-Pacific office of the Council for Advancement and Support of Education (CASE), a professional association serving educational institutions and the advancement professionals.
This year was particularly special as CASE Asia-Pacific celebrates a 10 year anniversary — a journey of growth, challenge and friendship.
I was tasked with designing a cohesive modern brand which conveyed the energy and excitement surrounding the event. It needed to work well across print, web, and video while conveying a bold vision.
The conference marketing was a great success — it sold-out with the event registering over 400 delegates; a 35% increase from previous years.