©2018 Elzer Design Lab

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Ranked among the nation's best colleges, Carleton College is a small, private liberal arts college in Northfield, Minnesota.

I was brought in to help rethink, rebrand and reposition their recruitment marketing from the first search mailer through to the admit package. Photography, illustration, design, typography, tone of voice, colors, print finishes, etc were all developed to apply over the suite of materials used to showcase the College to its stakeholders.

My work for Carlton was honored with

2019 CASE Circle of Excellence Awards:
GOLD • Marketing: Branding Programs - Department or Unit
SILVER • Design: Single-Page Publications
SILVER • Publications: Student Recruitment - Individual Publications
SILVER • Strategic Communications: Communications Program Improvement

2019 University & College Designers Association:
EXCELLENCE • "Teacher of Carleton" Postcard Packet

GOLD •  Campaign Strategy (Successfully using design throughout a campaign to achieve specific results).