TYPOGRAPHY FONT FAMILY

Open Sans

 

Styles: Regular, Bold, Italic, Bold Italic

 

Heading 1 • 44
Heading 1 link #CE1141

hover colour #F27CA2

Heading 2 • 36

Heading 2 link

Heading 3 • 26

Heading 3 link

 

HEADER 4  • 20 CAPS BOLD

HEADER 4  link 

Heading 5 • 20 Bold
Heading 5 link

   

HEADER 6 • 16 BOLD CAPS

 

Body Lead-in • 20 Bold

BODY - 16 Point / Dark Grey #4C5154

 

This is the paragraph style for standard text

Here is some bold text

Here is some italic text

 

Here is a numbered list

  1. Number 1

  2. Number 2

 

Here is a bullet point list

  • Bullet 1

  • Bullet 2

 

Here is a link in some text

SMALL PRINT - 12 Point / Dark Grey

Headline example shown here

 
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum..

HISTORY, PURPOSE AND USAGE

Lorem ipsum, or lipsum as it is sometimes known, is dummy text used in laying out print, graphic or web designs. The passage is attributed to an unknown typesetter in the 15th century who is thought to have scrambled parts of Cicero's De Finibus Bonorum et Malorum for use in a type specimen book. It usually begins with:

“Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.”

The purpose of lorem ipsum is to do the following:

  1. Create a natural looking block of text (sentence, paragraph, page, etc.) that doesn't distract from the layout.

  2. A practice not without controversy, laying out pages with meaningless filler text can be very useful when the focus is meant to be on design, not content.

The passage experienced a surge in popularity during the 1960s when Letraset used it on their dry-transfer sheets, and again during the 90s as desktop publishers bundled the text with their software. Today it's seen all around the web; on templates, websites, and stock designs. Use our generator to get your own, or read on for the authoritative history of lorem ipsum.

#CE1141

#F27CA2

#4C5154

©2018 Elzer Design Lab

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